Jell-O knows that people all over America associate the colorful gelatin with fun memories from childhood. They believe that a little cup can go a long way. "Team Happy", a roving band of Jell-O wielding do-gooders could be tracked via the website. Users could sign up for a visit from them, watch videos of their visits, and track the number of people who experiened "Team Happy". Billboards, banners, and a Facebook page could also be used as a way into the site and to promote the campaign.
Branding
Creative Direction
Social Engagement
Outdoor and Print